Marketing Campaign Officer

Job details

General information



Publication end date


Employment Details

Contractual hours



£28,988 dependent on experience

Vacancy location


England, South West, Reading Hub

Vacancy details


Fundraising - Committed Giving

Job Title

Marketing Campaign Officer

Job Level

Specialist Professional

Contract type


External job advert

Supporting people with sight loss to live the life they choose is at the heart of what we do.

As Marketing Campaign Officer (known as a Committed Giving Retention Officer at the charity) you will play an important part in this.


The Marketing Campaign Officer leads on the tactical delivery of retention and upgrading campaigns for Sponsor a Puppy, Lucky Lottery, and other committed giving products.


As part of a dynamic, enthusiastic, and diverse team the successful candidate will lead the day-to-day delivery of our fundraising activity and help us achieve campaign objectives to budget on time.


This role is 9am to 5pm, Monday to Friday, 35 hours per week, with 26 days paid holiday (excluding bank holidays) a year.


We are committed to enabling our staff to work where best suits the needs of the individual, their team, and the organisation.

For this role, there will be opportunities to work from home as well as the office. We want our staff to flourish and work in environments which maximise their potential and best serve our stakeholders.


We offer a generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, we provide an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme to care for our people.


More details about this role, the Organisation and the recruitment process can be found in the attached candidate pack and job description.


We reserve the right to close adverts earlier than the closing date.



Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity, and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability, or nationality. We encourage applications from people with disabilities as they are currently under-represented in the organisation and guarantee an invitation to interview for all applicants with disabilities who demonstrate, within their application form, sufficient evidence to meet the essential criteria for the job.



Guide Dogs is committed to safeguarding and promoting the welfare of all children, young people and adults at risk of harm with whom we work. We expect all our employees and volunteers to fully share this commitment.

Candidate profile

While no two days are ever the same, on a typical day you will be:


· Creating and delivering inspiring content


· Writing campaign briefs and working with internal teams and suppliers


· Matrix managing a Marketing Campaign Executive


· Working to budget


· Producing post-campaign wrap-up reports


· Finding innovative new ways to engage with supporters


To be able to fulfil the role the following skills and experience are required:




· Demonstrable experience in a direct marketing environment


· Experience in managing project spend


· Experience of working with internal teams and external suppliers


· Proven organisational skills


· Demonstrates excellent interpersonal and communication skills


· Proven creative, copywriting and analytical skills




· Diploma in Fundraising and/or Marketing


· Experience of working in the charity sector


· Experience in coaching of a colleague


· Knowledge of data protection, gambling, and fundraising regulations


· Ability to think proactively and propose solutions to problem


For the complete list of essential and desirable criteria necessary to be successful in this role please see the Person Specification within the Job Description below. The candidate pack contains more information about this role & the recruitment process at Guide Dogs.


If you are successful you will need to provide evidence of your right to work in the UK. We cannot provide sponsorship for this role.


How to apply

If you have any accessibility issues, please contact our Recruitment Team on 01189838837 or


Applications need to be made using the online application form, accessed using the ‘apply’ button above.


As part of your application ensure you provide evidence and examples of how your skills & experience meet the criteria as set out in the attached job description.


The system has a one-hour time limit. We would advise you to prepare your answers separately and then copy and paste into the online form once finalised.

If any mandatory fields are missed, a pop-up box will appear at the top of the page advising which sections require completion.


Please note that you’ll have to upload a CV as this is a mandatory requirement as part of our Safer Recruitment Policy.


Guide Dogs follow Safer Recruitment practices to ensure we are safeguarding the vulnerable people we work with. As part of this, we require a full work history with any gaps accounted for & a minimum of 2 professional referee details fully covering the past 5 years. If there is not enough space in your application form to provide this information, please ensure you upload additional documentation containing the additional detail.


Please contact our Recruitment Team on 01189838837 or if you require any support with your application.

Application Closing Date




Candidate Pack.pdf (615 Kb) Download attachment 

Attachment 2

Committed Giving Campaign Officer Retention.docx (51 Kb) Download attachment